However, it is more important to supply fewer but complete and accurate It more likely that your information can appear in Search results with enhanced display. In general, defining more recommended features can make You must include all the required properties for an object to be eligible for appearance in Learn more aboutīe sure to check your structured data using the Rich Results Test during development, and theĪfter deployment, to monitor the validity of your pages, which might breakĪfter deployment due to templating or serving issues. markup is no longerĮligible for Google rich result features. There are more attributes and objects on thatĪren't required by Google Search they may be useful for other search engines, services, tools, and platforms. On the Google Search Central documentation as definitive for Google Search behavior, rather Structured data with special meaning to Google Search.

This documentation describes which properties are required, recommended, or optional for 'interactionStatistic': 'InteractionCounter', 'description': 'This is how you make a Party Coffee Cake.', 'name': 'How to make a Party Coffee Cake', 'text': 'Pour the pineapple juice and coconut mixture over ice.' 'text': 'Blend 2 cups of pineapple juice and 5/8 cup cream of coconut until 'HowToStep', 'description': 'This non-alcoholic pina colada is everyone's favorite!', Tool for validating your structured data, and in some cases, previewing a feature in Google Search. The Rich Results Test is an easy and useful For more technicalĪnd quality guidelines, see the Structured data Information that is not visible to the user, even if the information is accurate. Don't createīlank or empty pages just to hold structured data, and don't add structured data about The structured data on the page describes the content of that page. Structured data is coded using in-page markup on the page that the information applies to. Search for instructions aboutĪdding structured data to your CMS (for example, search for 'wix structured data' or 'wordpress structured data plugin'). To install a plugin that allows you to specify structured data. Instead, your CMS may have a search engine settings page, or you may be able If you use a CMS, such as Wix, Wordpress, or Shopify, you might not be able You canīecause the structured data labels each individual element of the recipe, users can searchįor your recipe by ingredient, calorie count, cook time, and so on. Note: The actual appearance in search results might be different. '6 cups thinly sliced, peeled apples (6 medium)' '1 box refrigerated pie crusts, softened as directed on box', For example, a recipe page with valid structured data is eligible toĪppear in a graphical search result, as shown here: Search appearance Structured data Google Search also uses structured data to enable special search result features andĮnhancements. This coffee cake is awesome and perfect for parties. 'description': 'This coffee cake is awesome and perfect for parties.', Snippet that might appear on a recipe page, describing the title of the recipe, the author

Google uses structured data that it finds on the web to understand the content of the page,Īs well as to gather information about the web and the world in general, such as informationĪbout the people, books, or companies that are included in the markup. How structured data works in Google Search Read more case studies from sites that have implemented structured data. Nestlé has measured pages that show as rich results in search have an 82% higher click.With search features vs non-feature AMP pages. Than on non-structured data pages, and have a 3.6x higher interaction rate on AMP pages Rakuten has found that users spend 1.5x more time on pages that implemented structured data.The Food Network has converted 80% of their pages to enable search features, and has seen a 35% increase in visits.Rotten Tomatoes added structured data to 100,000 unique pages and measured a 25% higher click-through rate for pages enhanced with structured data, compared to pages without structured data.

Here are some case studies of websites that have implemented structured data for their site: Why add structured data to a page?Īdding structured data can enable search results that are more engaging to users and mightĮncourage them to interact more with your website, which are called rich results. Time and temperature, the calories, and so on. The page content for example, on a recipe page, what are the ingredients, the cooking Structured data is a standardized format for providing information about a page and classifying You can help us by providing explicitĬlues about the meaning of a page to Google by including structured data on the page. Google Search works hard to understand the content of a page.

Estructura de dato